What Digital Marketing Actually is ? Types Of It

Online marketing has exploded into the marketing scene in recent years, and its impacts have not been negligible. The old methods of marketing allowed companies to market their goods or services through print media, radio and television ads, business cards, posters, and other similar methods, that did not involve the use of the Internet or social media websites for advertising. The scope and impact of traditional marketing strategies on customers’ purchasing behavior were limited. Digisteps is here to guide you What Digital Marketing Actually is and the types of digital marketing.


What is Digital Marketing ?

Digital marketing, also known as online marketing, it is the practice of promoting products and services using digital devices and technologies. In simple words, digital marketing is any form of marketing that the promotion of brands using the internet and other digital communication channels to contact clients. As a marketing channel, this includes text and multimedia messages in addition to email, social media, and web-based advertising. Through the use of different channels and platforms, marketing has helped businesses to stay relevant. Now you are aware of what is online marketing , let’s move on to understand its various types.


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Types Of Digital Marketing

There are Multiple types of online marketing strategies to increase your audience. You can create a complete strategy that will produce the best results by using multiple types of digital marketing platforms.


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1) Content Marketing :-  

Content marketing refers to all efforts made to promote products or services online (and often employs SEO, paid search, and paid social advertising). The concept of “content marketing” includes, for instance, all of the following content types (and more): 

  • Infographics
  • Videos
  • Blog posts
  • White papers 
  • eBooks

2) SEO ( Search Engine Optimization )

Search Engine Optimization (SEO) is the process of optimising a website’s internal and external elements in order to improve its organic visibility for search engines. When doing SEO, a website’s HTML code and content are modified to make it more search engine friendly. The website is  promoted to boost its relevance on the Internet., SEO ‘s main aim is to achieve the highest possible position on search engine result pages (SERPs). 
Currently, the most important factor to take into account while optimising a web page for search engines include:

1. Quality of content
2. Interest level of users
3. Quantity and quality of backlinks

3) Email Marketing 

Email marketing includes anything that is advertised by email, not only newsletters and deals. Email correspondence pertaining to marketing in generally comes under this category.

4) Social media marketing 

Social media marketing is a practise that helps businesses achieve their marketing goals by increasing brand awareness.For this, you need to create interesting content for your social media profiles, connect with your followers, analyse your data, and run social media ads.A good top-funnel audience can be built, conversion rates are going to rise, and paid marketing expenses are likely to decrease if SMM is done correctly. 

5)  PPC ( pay per click) 

pay-per-click (PPC) is a model of online advertisement, a publisher is paid every time an advertisement link is “clicked” on. PPC is also known as the cost-per-click (CPC) model. Search engines like Google and social media platforms are the main providers of the pay-per-click business . The most used PPC ad platforms are Google.

6)  Mobile Marketing 

Using mobile devices to reach the target audience is the purpose of mobile marketing, a subcategory of digital marketing. We are all heavy users of mobile devices, thus there is a significant probability that using straightforward marketing techniques, you may capture their interest. Mobile marketing includes push notifications, emails, social media posts, newsletters, MMS, and SMS.

7) Affiliate Marketing

In affiliate marketing, businesses use other websites to promote their goods and services. These are also referred to as referrals. In this area of digital marketing, the affiliate website’s target audience is crucial. Affiliates may receive incentives depending on some of the following:

Digital marketing is one of the main focuses of almost every company’s overall marketing strategy. Never before has there been a way to connect with customers like this, and nothing else offers the level of personalization that digital data can offer. There are several benefits of Digital marketing .  Digisteps  is ready to take care of your company’s digital marketing needs so you can relax and focus on your business.