Any marketing that uses electronic devices that advertisers can use to deliver advertising messages and measure their impact throughout the customer journey. In practice, digital marketing generally refers to marketing campaigns
Social media has been one of the most transformative things to happen to the internet over the last two decades. Facebook, Instagram, LinkedIn and the
Social Media Marketing is an effective way for brands to build their business. It helps to connect with customers and promote products in creative ways.
eCommerce has its roots in the ‘70s. However, the first secure online payment was made in 1994 when someone bought a Sting music CD from NetMarket.
Studies have revealed that business brands which offer customers an option to purchase their products online are bringing in more revenue than those that are