To increase audience on social media, it’s crucial to implement a diverse range of digital marketing strategies. Targeted advertising campaigns enable you to reach specific audience segments, ensuring your message reaches the right people. Creating and sharing high-quality, relevant content is essential for attracting and retaining followers. Collaborating with influencers or brand ambassadors amplifies your reach and establishes credibility. Running contests or giveaways incentivizes audience engagement, attracting new followers. Optimizing your social media profiles and posts, using keywords and hashtags, improves visibility. Additionally, engaging with your audience through comments, messages, and live sessions fosters a sense of community and loyalty.
1. Hold a simple contest to increase participation.
Facebook contests aren’t exactly new, but that doesn’t make this Facebook advertising tip any less useful. You’ve probably seen a lot of them and maybe even participated in some (I know I have). But have you ever attempted to run one yourself?One of the most effective strategies to increase ad engagement on Facebook is to run a contest with a tempting prize. The best part about organizing a contest is that it does not have to be difficult. For example, follow Harpoon’s lead and simply encourage people to submit images with your product in them, with a winner chosen at random for a great trip.
2. Make attractive video posts that aren’t too long.
So, you’ve tried using Facebook videos to promote your business, but no one seems to be interested? This is most likely because of one of two factors: Your videos are either too long or not engaging enough for Facebook users who want to be entertained. They’re likely to be killing time or stalking their pals on social media, so you need to redirect their attention swiftly with amusing material. This is a trend that other marketers are picking up on. Between April and November of 2015, the average daily video views on Facebook more than doubled, from 4 billion to 8 billion!
3. Each post should have a visual.
Visuals perform well on social media, so make each post stand out with a vibrant, eye-catching image or graphic. Take a look at the data provided by HubSpot on visual marketing: with images that are relevant Stuff containing images receives 94 percent more views than content that does not. Visual content is 40 times more likely to be shared on social media than other sorts of content. Faces earn 38% more likes on Instagram than photographs without them.
4. Listen to and reply to your online community on a regular basis.
Did you know that 83% of your Facebook friends and 71% of your Twitter followers now demand a response from you the same day they ask a question on each platform? In fact, 32% of Twitter users now anticipate a response in less than 30 minutes. By being extremely responsive on social media, you can provide a terrific user experience for your followers. Pay attention to what they’re saying and answer appropriately. You could also appreciate individuals who comment on Instagram and YouTube and publicly recognise people who retweet, favorite, and mention your organization on Twitter.
5. Provide a compelling cause for others to follow you.
Give new and old fans a reason to follow you across different platforms. Don’t just “set it and forget it” by blasting generic, automated links across all of your social media platforms. Personalize your material for each channel’s audience. Use Twitter to communicate breaking news and real-time warnings, while Facebook may be used to tell more compelling, lengthier tales about the people who benefit from your efforts. You should use each social media outlet wisely based on its capabilities and demographics, and provide your target audience a compelling reason to engage with you on that network. Consider why people use each network, and then create a strategy for posting and sharing information that will resonate with your target audience, no matter where they hang out online.
6. Replace the photographs in your Page’s profile and cover photos.
Some of your best and most-viewed social profile pieces are your profile images and banners. Use these graphic aids to demonstrate the impact of your work and the tales of those who have benefited from it. Consider updating your Facebook cover photo at least once a month, and don’t forget to include a great caption. Use your profile picture and banner photo on Twitter to highlight your excellent work. No one wants to connect with only a logo on social media, so don’t just extend out and pixelate a horizontal version of your brand. Personalize, humanize, and customize every channel you can with a powerful visual picture.
7. Make use of hashtags to increase your visibility.
There are two amazing techniques to grow your social media followers with hashtags:
A) Use popular hashtags sparingly and strategically.
For each tweet or Instagram post, I recommend choosing one popular hashtag, such as #OOTD (outfit of the day), #TBT (throwback Thursday), #fail (self-explanatory), #FOMO (fear of missing out), and so on. There are hundreds of hashtags available; use Hashtags.org or Hashtagify.me to locate ones that are appropriate for your audience and content.
B) Take part in current events and pertinent topical themes.
I check my Twitter feed on a daily basis to see what’s trending. If I think it’ll be of interest to my followers, I’ll send out a tweet with the appropriate hashtag. On Monday, for example, you may share a quotation or an uplifting tale with your followers using the trending hashtag #MondayMotivation. People searching for that hashtag may come across your post and decide to check you out and possibly follow you.
8. Emojis can help you market on Facebook.
Mark Irvine, a beloved data scientist at Word Stream, discovered in May 2015 that advertisements using emojis have much greater click-through rates than ads without. Unfortunately, Google swiftly caught this, and emoticons in AdWords ad text are no longer permitted. Emojis are used by 92 percent of online users, according to Ad Week, and frequent users believe that emojis better communicate their thoughts than words. Emojis are similar to dogs and infants in that they appeal to a wide range of individuals. The moral of the story is to employ emojis in your Facebook marketing posts to give them more personality and emotion. It’s as simple as that. Facebook Advertising might become your fastest-growing marketing channel before you realize it!
9. Different Ways to Use Social Media to Generate Leads.
Now, let’s look at how you can use social media to produce quality leads:
1. Create appealing lead magnets.
People are often compelled to readily disclose their information with you if they are given the correct incentive. You’ll need to design compelling lead magnet offers that customers want in order to accomplish this. This might be anything from a research paper to a free software programme. Discount codes, case studies, webinars, whitepapers, and other resources could be included. An outstanding example is LinkedIn Marketing Solutions’ promotion of a free LinkedIn Insight Tag product.
2. Create ads with special offers that are tailored to a certain audience.
For generating leads on social media, a paid social media advertising campaign is extremely beneficial. With this method, you can leverage paid social advertisements’ highly exact targeting choices to display your audience offers that are specifically suited to pique their interest. Use these ads to promote content on a specific subject, special discounts, and limited-time offers on your products and services. The Economist, for example, uses Instagram ads to target relevant readers. When someone clicks on their social media ad, they are presented with a tempting offer of 50% off for the first 12 weeks, an attractive offering that encourages the audience to subscribe to the publication.
3. Maximize the effectiveness of lead generating advertisements
With lead generation ads, you can take your social media advertising to the next level. These are adverts that include pre-filled forms so that users may quickly join up without wasting time typing their personal information. This saves time, accelerates the lead creation process, and increases your conversion rate dramatically.
4. Create a series of retargeting adverts.
Retargeting can help you re-engage lost prospects, which can help you improve your social advertising and lead generating approach. Let’s say someone saw your initial ad and browsed through the landing page but didn’t fill out the form. You can use retargeting advertising to persuade them to complete the enrollment process. You can also retarget visitors who came to your website via search or other referral sources. You can also retarget folks who read your site regularly but haven’t signed up for your email. Because retargeted advertisements have a 10X higher click-through rate than standard display ads, this might greatly enhance your lead generation efforts.
5. Host a social media conference or a virtual event.
Virtual conferences and events are an excellent method to reach out to a targeted audience while also showcasing your expertise and authority in the industry. That means they’re also fantastic for generating social media leads, especially since individuals will need to supply their information in order to sign up or attend the conference. Organize a virtual conference on issues that will interest your target audience and are relevant to your brand’s expertise. You can use the event to talk about hot industry subjects, give practical advice, and bring in notable speakers. Furthermore, you can generate a lot of content by sharing on social media during the event or subsequently repurposing material into lead magnets.
10. Identify Your Target Market
After you’ve defined your objectives, you’ll need to define your target market. A word of advice: “everyone” isn’t an audience. Perhaps it’s potential customers. Maybe it’s the industry’s decision-makers and influencers. In either case, segmenting your audience will assist you in determining the following: What social media platforms do you use and when do you post? What kind of content do you publish? The voice of your company Your online profiles’ information Because they don’t post content that speaks to a certain demographic, many brands get stuck in a rut. Spend some time getting to know your audience personalities, their difficulties, and the brands they already follow on social media