In the era of E-Commerce, it has become important not only to preserve the own place in the market but also to expand market share in connection with the rapid development of information technologies increasing the role of the Internet and integrated automation industries. Any person can successfully do business online, controlling it by the use of the Internet, regardless of geographic location. In addition, there are many other benefits of online business.
In the era of E-Commerce, it has become important not only to preserve the own place in the market but also to expand market share in connection with the rapid development of information technologies increasing the role of the Internet and integrated automation industries. Any person can successfully do business online, controlling it by the use of the Internet, regardless of geographic location. In addition, there are many other benefits of online business.
First of all, it is important to state that the Internet gives a lot of new opportunities for modern companies to extend their activities and to increase their profits. It has a place because online business is a kind of new economic system which allows to increase sales and to reduce costs. Thus, the first benefit of online business is its availability to companies because it is not necessarily to be a large company in order to do successful business in the Internet. Moreover, small and medium businesses have the same chances of profitability, even these companies will be the driving force of e-commerce in the nearest future.
The second benefit is hidden in the fact that the Internet is an ideal environment for doing business. If a company has a traditional place to sale the own good, then a number of its customers is limited, but in the Internet all the users can become potential customers; in this case, it is only important to regulate the mechanism of communicating information to them.
The third benefit of doing business online can be seen in the opportunity to create and maintain the company’s perfect image. The website is no longer a luxury and has many functions, among which are the following: the website strengthens position and raises the company’s image in the market; it is an operational tool for marketing and sales departments; and finally, the website creates a fertile ground for further activities and competition.
Next is that online business allows to increase the list of opportunities for the client. In contemporary business environment, it is a key factor of business success to provide a customer with all kinds of information he needs, and owing to the Internet technology, it is possible to realize a constant support for customers in more efficient way.
Other benefits include minimization of costs, less initial investment and last but not the least is 24 hours availability both to company and its customers, which is the biggest benefit of online business, allowing to accomplish sales round-the-clock. Thus, e-commerce enables even the smallest suppliers to achieve a global presence, and to do business on a global scale. Accordingly, customers also have the opportunity to select from all of the global potential of suppliers that offer the required products or services regardless of geographic location. The distance between the seller and the buyer plays a role only in terms of transport costs on the stage of delivery of goods, and this moment allows online companies to calculate the own profits and not to assess damages.
