With accelerating the shift toward digital, social media and eCommerce has become an inseparable duo as inbound marketing strategy. For that, we have covered a flow for you on how to boost your sales with the help of social media marketing tools for your ecommerce business. Let’s have a look!
Whether your eCommerce business is small or enterprise level, social media has become one of the campaign channels that every business should use to attract more customers, increase brand awareness and sales.
As the way we work is almost completely different from what it used to be, eCommerce businesses are opening only online stores rather than retail stores.
Online businesses increase the importance of social media for social selling more than ever. That’s why social media strategies help eCommerce businesses to market their products and increase brand awareness.
According to the research of Hootsuite, 81% of people use Instagram to research products and services. At this point, It is fair enough to say that social media accounts are becoming the first place to look to understand the brand better.
Thus, you should accelerate your marketing campaigns and build your brand positioning on social media with the help of eCommerce and social media as marketing tools.
How to Use Social Media for Ecommerce
There are various ways to use social media marketing for eCommerce, here are the tips to promote your product and boost your sales for your eCommerce business with social media.
- Increase awareness of your brand
- Digital advertising on social media
- Market your products through social media
- Brand reputation management
- Interact with your customers through social media
Using social media as a teaser before launching your online store would help to increase awareness about your brand. As you know, building a community for your brand is a tough process for new businesses. At this stage, it will be easier for you to be inspired by your competitor and to dive deeply into what they are doing on social media. This will help to be more unique on your social media and understand how to differentiate your business from them.
Paid advertising is also crucial social media strategy for eCommerce business. This advertising channels allow you to reach a much wider audience or targeted audience through Facebook, Instagram and other channels. As an eCommerce platform, you will reach your target audience by social media ads or specifically Facebook & Instagram shops to attract more people to your online store.
Following the tips to improve your Facebook eCommerce campaign, you will be able to reach your niche target audience and market your products easily.
It will also give you an opportunity to interact with your prospects and current customers through social media. Using your social media channels as a customer service will help you to build a strong relationship with your audience.
Engaging with the audience on comments shows that you give value to their feedback about your products and services. That’s why it will secure your brand reputation in these social media channels.
What is Social Media eCommerce Marketing?
Social media eCommerce marketing is a bunch of social media strategies you can follow to market your products and services. It also covers the brand awareness stage, social media ads, and promotion of the product, and many more.
When it comes to how these social media strategies for eCommerce business can be applied, we have compiled a list of the best 5 social media tools in eCommerce and its key features for you.
- Icon square
- Agora pulse
- HubSpot Marketing Hub
- Sprout Social
Icon square is one of the social media ecommerce marketing tools you should definitely give a try to boost your ecommerce business. For social media success, the brands need to increase engagement, online presence, and user-generated content. Plus, arguably the best strategy for increasing engagement is influencer marketing. However, the main question is how Icon square helps us to achieve this.
Icon square provides you a social media analytics feature where you can analyse your engagement level with in-depth analytics. This feature helps you to make strategic plans for your ecommerce brands for more engaging posts. Furthermore, once you publish ads for your social media post, you can analyse the performance of the campaign in one place.
It gives you an opportunity to interact with your followers in real time which also helps you to increase your followers’ engagement.
The monitoring feature of Icon square allows you to compare your competitors and analyse them in real time, which is totally important for strengthening your eCommerce store. Last but not least, it saves your time while posting social media posts and helps you to create new strategies for your social media networks.
Agora pulse is a social media marketing tool with the features of publishing, reporting, monitoring where almost every eCommerce brands should use. It tracks and reports which content performs better at your social media platforms such as the organic reach, paid reach, total reach, clicks, and number of engaged users for your content. As it has reasonable pricing for businesses and agencies compared to Hootsuite, no doubt that Agora pulse is loved by almost everyone.
As a comprehensive social media ecommerce marketing tool lets you manage Facebook and Instagram comments, seeing you major trends in your social media, engage quickly with your followers. After this analysis, you should definitely create Instagram eCommerce strategy for your brands. Another great feature is Agora pulse comes with a monitoring option for comments where you can respond to the UGC quickly and engage in real-time.
Its mobile app version is a distinctive option compared to the other social media marketing tools for eCommerce. You can monitor your social media wherever you are. If we want to highlight one of the features of Agorapulse for social eCommerce, it allows you to analyse paid reach. This will help to create custom strategies for the paid social media and boost your sales with these ads.
HubSpot Marketing Hub
HubSpot Marketing Hub is an all-in-one marketing platform that enables you to manage your social media platform. It provides a complete inbound marketing plan to scale your ecommerce business, including a CRM, marketing, and sales hub.
The features are the same as previous ones, such as publishing posts, engaging with your followers, and getting valuable insight using reports. You can also manage the customer journey of a paying customer by clicking on a social post.
If you are planning to use HubSpot with all features, it will boost your sales directly with integrated marketing communication. But the social media feature is much more expensive than the other social media tools if you want to use it for your eCommerce Marketing strategy.
The main advantage of the HubSpot Marketing Hub is that you can track the customer journey in one place which is totally crucial for eCommerce brands.
Another alternative for social media tools for your eCommerce business is definitely Hootsuite. It covers all essential features, such as schedule and publish posts, engage the audience, and measure performance. These features allow you to create social media strategy for eCommerce business from one place by saving your time.
It is an easy-to-use platform, so lets you manage your ads through various features. With social eCommerce, you will be able to sell your products on social media. Facebook, and Instagram offers a native advertising platform for eCommerce brands. These strategies will help you to boost your sales and Hootsuite allows you to analyse the metrics and generate new campaigns for your business.
Furthermore, Hootsuite offers additional features where you can manage your ads in one place which is called “Hootsuite ads.” You can create and launch campaigns quickly with the help of this tool. This feature is one of the distinctive and important features that every eCommerce brand should have for sales.
Last but not least, Sprout Social is one of the social media marketing tools for eCommerce that you can use to scale your ecommerce business on social media. It also covers engagement modules, publishing & scheduling, analytics and social listening.
Unlike the previous tools we analyzed, they offer social commerce features particularly for ecommerce brands. They offer very distinctive solutions for the unification of social and ecommerce.
They focus on increasing your social ROI with various features like social commerce. With this module, you can integrate your Facebook or Shopify account with social media networks.
You can also create an eCommerce digital marketing strategy to improve the campaign performance of your eCommerce business with the help of these tools.
In addition to this, Sprout social has various integrations with CRM tools, so you can track customer journeys of your social media followers and turn them into customers.
Wrapping Up How to Use Social Media Marketing Tools to Scale Your eCommerce Business
Undoubtedly, all aware that social media marketing has had a strong impact in scaling the eCommerce business in recent years. But with this analysis, we learned that growing your ecommerce store is not easy enough without tools and some other integrations.
It is so obvious that social media has a powerful impact on brand awareness and can sell your products easily. The steps you should take are as follows: social media online presence, know your competitors better, interact with your followers, post frequently, nurture them with tailored messages, care and post user-generated content and many more.
In order to succeed on social media for your eCommerce business, you need to focus on social commerce metrics and find the best fitting social media tools in eCommerce.
To achieve this, decide what are your requirements first, have a look at the features of these tools, and select the tailored one for your eCommerce business. Here are the best social media marketing tools for eCommerce that you can explore more to market your product on social media.