Are you aware of the evident classifications available under SEO? What type of SEO strategy do you prefer over the others?
“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”
Luisito Batongbakal
The world of Search Engine Optimization is as different and intriguing as it seems. The need to avail of a prominent understanding as to why and how SEO services differ is a concern you should know. According to the best SEO company in India, tracing out and validating your methods is essential to empower your SEO results to a great extent.
Having restricted information about White Hat, Black Hat, or Gray Hat SEO can fix your endeavours to advance your site and rank it on web indexes. The lines may here and there get foggy on the grounds that a few strategies probably won’t fall under either White Hat or Black Hat SEO. This SEO class is called Gray Hat SEO. Known to not many and utilized by most, you may be deliberately or subliminally utilizing Gray Hat SEO strategies!
This is where the problems begin. The only legal and evident SEO service to use is White Hat Techniques. SEO Company In India are drawn to numerous unhealthy approaches as well. And that’s why learning about each sector will provide you with the efficient knowledge to eliminate and focus on the needful.
So, let us understand what WHITE HAT SEO is at first to differentiate others in a better way.
WHITE HAT
A White Hat SEO is an act of carrying out optimization methods that are endorsed and supported by Google. It incorporates the utilization of moral SEO practices to work on your rankings. Ranking organically on the SERPs (Search Engine Result Pages) brings more credibility.
The tactics approved by Google are as follows:
- Standard HTML compliant
- Weaving relevant and authentic content for users
- Optimizing content
- Providing mobile compatibility
- Link building for credibility
- Enhancing user experience for generating more traffic
- Images with ALT tags
White Hat SEO technique is the only service one should gain.
Now, let’s head over and explore other types of SEO services in India which you should stay away from!
BLACK HAT SEO
Black Hat incorporates the unfair control of web crawler strategies to rank a site on web search tools rapidly. Google censures Dark Hat SEO techniques, and utilizing it can get your site boycotted by this driving web crawler stage.
SEO tactics condoned by Google that fall under this are as follows:
- Getting links from websites with irrelevant information
- Plagiarized content or utilizing duplicate content
- Unnecessary keyword stuffing
- Rich snippet markup being abused
- Buying bulk backlinks
- Artificially bringing traffic and leads for records
Avoid reviving your brand to more heights.
GRAY HAT SEO
Gray Hat SEO technique is quite uncommon. And thus, doesn’t hold a strict definition to talk about. As the name suggests, it’s more like a hybrid version of both White Hat and Black Hat practices.
Let us go through the features related to the same. They are as follows:
- Building doorway pages
- Creating microsites
- Ensuring to submit link directories
There are certain kinds of etiquette that one needs to follow. And violating the rules could land you into big trouble. Some of the evident consequences known for violating Google sanctioned rules are as follows:
- Getting blacklisted from SERPs (Search Engine Result Pages)
- Temporary tanking of ranking
- Google penalty
According to the SEO agency in India, the need to possess ethics while involving any business for prosperity is mandatory. The strict implementation rules are supposed to be followed. Earning a reliable spot in Google’s good book is essential to seek a foundation.
For this, you need to hire the right agency that can work in favor of you and not against your thought. The principles and ideologies of your brand should be respected by the SEO company involved. One could always get the best SEO packages and begin with their journey to success online.
