If you look around the internet, you will find many social media marketing success stories. These stories will convince you to believe that social media marketing helps to build your brand.
Let me tell you one such campaign that you can relate to. Remember the 2016 blockbuster, Deadpool? 20th Century Fox used every muscle to promote the movie, both on and off social media. The first social media post was made in March 2015, almost a year before the release of movie. The posts and advertisements didn’t stop, and they were everywhere. Facebook, Twitter, YouTube, Instagram, you name it, Deadpool was there. They kept coming until Deadpool was everywhere and on everyone’s mind.
To make things more interesting, most of the social media posts were made through Ryan Reynolds’ personal social media accounts. Deadpool had good number of fans, even before the movie was announced. But, the skyrocketing increase in the number of followers after back to back social media posts show the importance of social media promotions. It is even said that the leaked trailer of Deadpool was a marketing stunt, which of course went viral. And lot of marketers believe that Social media had a lot to do with success of Deadpool.
So, that’s the power of social media for you.
Moving on from Deadpool, let us talk business. Before knowing How, let us know why is social media important for business.
You can evaluate the importance of social media for brand promotion by the number of people there, and amount of time spent. As of now (2017), almost 2.5 billion people are on social media. That’s one third of the world’s population. And most of them are on Facebook. Also, a person spends almost 2 hours on social media daily on an average. This sums up roughly as 5 billion hours spent daily on Social Media. With so much attention from people at your disposal, where else should you be promoting your business?
Have you noticed the sudden shift of advertisements from traditional to online advertising? Various brands are out there, promoting themselves and making the most out of social media. YouTube video ads and Facebook video ads are some of the examples of such advertisements. Along with straightforward advertisements, companies are also coming up with creative ways of promotion to benefit from social media.
Social media gives you the power to reach out to individuals, communities, and organizations and promote your business. Using various platforms, you get the freedom to not only promote your brand, but also to interact with people. You can connect with them on an emotional level and leave impressions that can benefit your organization.
Social Media can work wonders for brand promotion, if done correctly. There are a few basic what tos and how tos that you need to know; rest totally depends on your creativity and approach.
Let us quickly checkout some of the benefits of social media marketing:
There are many benefits of Social Media Marketing that you got to know above. Definitely, social media management requires time, efforts, as well as creativity, but it is also important for you to focus on your business. Dedicated Social Media team is something you need to set up for your brand promotion. Another way to promote your brand is by letting a reputed social media marketing company take care of your brand’s social media needs. We, at Digisteps, a digital marketing company based in Delhi NCR, not only provide social media management, but also SEO, PPC, Email Marketing, Content Marketing, App Store Optimization, and other digital marketing services.